Oualid Morabet

Digital Marketing Specialist

Creative and results-driven specialist with 5+ years of experience in web design, SEO, digital marketing, conversion optimization, and performance growth.

Campaign Strategy & Optimization

Full-funnel media buying, testing frameworks, and agile optimization to maximize ROAS.

SEO, CRO & Web Performance

Technical SEO improvements, conversion uplift, and responsive web design execution.

Reporting & Client Communication

Clear dashboards, actionable insights, and consistent stakeholder alignment.

Core expertise

Paid media and growth capabilities that drive measurable results

Oualid brings hands-on execution across the full campaign lifecycle from strategy to optimization to reporting so teams can scale efficiently with clarity and confidence.

Media Buying

Channel planning and budget allocation focused on efficiency, reach, and scalable acquisition.

Paid Ads Strategy

Positioning, audience segmentation, and creative testing frameworks built to maximize ROAS.

Campaign Setup

Structured account builds, tracking, and naming conventions for clean data and fast iteration.

Campaign Optimization

Bid, budget, and creative optimization cycles to unlock consistent performance gains.

Performance Reporting

Insight-driven reporting that translates data into clear priorities for stakeholders.

SEO

On-page and technical improvements that lift visibility, rankings, and qualified traffic.

Conversion Rate Optimization

Landing page audits and testing plans that improve quality score and conversion lift.

Responsive Web Design

User-centric layouts that perform across devices and support fast page speed metrics.

Client Communication

Proactive updates, alignment calls, and clear recommendations that build trust.

Career highlights

Proof points that translate into measurable growth

A results-driven track record across paid media, SEO, and web design — built to deliver efficient spend, clearer reporting, and stronger conversion outcomes.

Experience

5+

Years

Hands-on media buying, paid media optimization, and performance reporting across Google & Meta Ads.

Web projects

37+

Websites

Responsive websites designed and developed with CRO-informed layouts and performance-focused UX.

ROI impact

20%+

Growth

Campaign optimization delivering measurable ROI lifts on Google & Meta Ads.

Expertise

Paid Media • SEO • Web Design

Multi-discipline

Strategy, execution, and reporting across acquisition, organic growth, and digital experience.

About

Results-driven Web Designer, SEO Specialist, and Digital Marketer

Oualid Morabet brings 5+ years of experience crafting user-friendly websites, elevating search visibility, and executing data-driven marketing strategies that deliver measurable growth. He blends UI/UX awareness with rigorous campaign analysis to build digital experiences that are both elegant and high-performing.

His work spans on-page and off-page SEO, content marketing, and conversion rate optimization. From keyword intent mapping to performance-driven landing page design, Oualid focuses on boosting traffic, engagement, and revenue while keeping stakeholders informed through clear reporting and actionable insights.

What I deliver

  • Performance-focused websites with modern UI/UX standards.
  • SEO programs that improve rankings, authority, and organic growth.
  • CRO and analytics insights that refine funnels and increase ROI.

Digital mindset

Passionate about high-performance digital experiences, Oualid aligns design, SEO, and marketing to help brands scale with clarity and confidence.

UI/UX Awareness Content Strategy Analytics & Reporting

Experience

Professional Timeline

A focused track record across paid media, web development, and SEO with measurable performance gains.

2026 – Present

Agency Media Buyer · Boostbiz

Current

Built goal-driven media plans and budgets with clear KPIs, executed precise tracking, and optimized multi-format paid campaigns.

  • Implemented Pixel/CAPI tracking, event verification, and custom/lookalike/remarketing audiences.
  • Coordinated with designers, crafted ad copy, and selected video, carousel, and UGC formats.
  • Launched and QA-checked campaigns, optimized performance, delivered reports, and led client communication.

2025 – 2026

Web Dev, Design, SEO & Digital Marketing · ABRAM'S Padel

Delivered responsive WordPress builds and SEO improvements that increased organic visibility and site performance.

  • Designed and developed responsive websites with Elementor, custom CSS, and performance-minded layouts.
  • Executed SEO audits, fixed crawl errors, and improved site speed to boost rankings.
  • Supported digital marketing initiatives focused on search visibility and conversion efficiency.

2019 – 2026

Freelance Web Dev, Design & SEO · Upwork & Fiverr

Built high-performing websites and delivered paid media and SEO wins for diverse clients.

  • Designed and developed 20+ responsive websites aligned with client branding and CRO goals.
  • Improved organic traffic through on-page SEO, audits, and speed enhancements.
  • Managed Google and Meta Ads campaigns, achieving 50%+ ROI increases.

Skills & Education

Strategic skillset paired with focused academic training

A balanced toolkit spanning leadership, communication, and execution, supported by specialized training in business management and data operations.

Results-driven Client-focused Performance-minded

Core Skills

Professional Toolkit

Project Management

Planning, scoping, and delivery across campaigns.

Public Relations

Clear messaging and stakeholder alignment.

Teamwork

Collaborative execution with cross-functional teams.

Time Management

Prioritization across fast-moving workloads.

Leadership

Guiding teams and owning outcomes.

Effective Communication

Clear reporting and client-ready updates.

Critical Thinking

Diagnosing performance and recommending optimizations.

Education

2012–2015

2013 — 2015

Computerized Business Management Technicien

I.E.I.M TÉTOUAN

Focused on operational systems, reporting workflows, and data-driven business processes.

2012 — 2013

Data Entry Operator

I.E.I.M TÉTOUAN

Training in accurate data processing, documentation standards, and structured information management.

Languages & Contact

Global communication, clear collaboration.

Let’s connect to discuss paid media strategy, growth campaigns, and performance-focused digital marketing. I’m ready to collaborate with teams and clients who value measurable results and clean execution.

Languages

  • English Near Native
  • French Intermediate
  • German Basics
  • Spanish Intermediate

Contact Details

Phone
+212 711-399559
Location
Tétouan, Morocco

Available for full-time roles, freelance projects, or consulting engagements focused on paid media, SEO, and digital growth.

Start a conversation

Share your goals, budgets, or growth challenges. I’ll respond with a clear next step and campaign insights tailored to your needs.

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